Technology... SEO... Brand Building...

Technology

Technology changes almost daily, changing the way we interact with our friends, employers and our favorite brands. The days of social media staying static and having no movement are long overdue, and being aware of these changes are important to understand.

Google is changing the way we will soon interact with social media. Combining both social media marketing and search engine marketing, they are combining the algorithms to better suit search rankings and SEO.  According to entrepreneur.com they claim that only about 6% of your followers actually see your posts daily. Experts are saying that in the very near future that number is expected to fall even more.  This is the driving force behind Facebook changing the way their algorithm, to accommodate these falling statistics.

SEO

In a recent article on entrepreneur.com they wrote about the ever changing world of social media. I do not know about you but the heavy hitters in Social media are: Facebook, Twitter and YouTube. Entrepreneur.com says the next wave of social media is Google+, they are claiming that SEO experts are utilizing Google+ to help with their organic search marketing.  They claim that the more followers you acquire on your Google+ account the better your search rankings can become. This is a win win for Marketers. Now you can focus on one technology and impact 2 sides of the spectrum.

                With the growing popularity of Google+, experts claim that Facebook and twitter has almost no impact on your search rankings. What better for Google to get more adoption of Google+, reward the users and business owners with higher rankings. Search marketers are now claiming that what was once and isolation of SEO and Content Creation is now becoming one in the same. They are implying that each one of these tools has an impact on each other’s search rankings.

Brand Building

Companies have and will always use images and photography to better their brand.  Visual platforms play a critical role in how these images are displayed. Facebook, Twitter, YouTube and others are adopting a better platform for businesses to upload and share beautiful images to their customers. Providing them a layer of depth for their brand awareness.  With the ability to create stunning images, catchy graphics and upload them and share with their followers. This allows businesses to build a deeper brand awareness in the Social community.

With every platform changing the way they delivery content, it changes almost every day. Not all campaigns will work the way you envision, but sticking with a plan and continuing to check in with your goals and strategies will help keep you and your team on the right track. The key to a successful campaign is to always be willing to change your approach and how you delivery your message.

"The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know."Entrepreneur. N.p., n.d. Web. 13 Apr. 2014. <http://www.entrepreneur.com/article/23273