#twitter #advertising

Advertising on Twitter? How can we possibly do that? People often ask how do we promote our brand and how do we build a better brand. Well the days of paper advertising and the display board’s major advertisers used to “sell” a product to their client are over. Marketers are taking another approach to brand awareness. They are taking it to Social Media and Twitter is jumping on the wagon to help promote your brands awareness.

                Mobile growth and mobile usages grows daily, according to twitter over sixty percent of twitter users login via their mobile device. Because of this large number mobile advertising is growing at a rapid pace and ad revenues are growing as well. Advertisers are being forced to figure out clever ways to promote their brand in 140 characters or less yet still grow their business.

                Twitter offers the user a variety of different ways to engage with the ads they see. From @reply to the advertiser directly, re-tweeting the message to your followers to even making the ad your favorite in your public list. Twitter allows the advertiser different levels of freedom. To the advertiser and the searcher this is an added bonus in the relationship between the brand and their potential clients.

                Promoted accounts is twitters way of making your clients trust that your twitter account is valid and is who you say you are. Promoted accounts goals are to increase the amount of followers to your specific account. The ads your company displays are then added to the search results and labeled Promoted to verify that Twitter has approved your ad.

Recently twitter to add more depth to your feed they have started to add promoted tweets to your timeline. This is similar to SEO and Google Paid Ads. The more relevant an ad is to you and your search history the more likely an ad relevant to you will be displayed.

Ad Targeting has made leaps and bounds over the past few years. As mentioned above Twitter has added the feature that targets ads to your own personal interests. Depending on the content of those you follow, will change what ads are displayed on your timeline. Like Google Twitter has added the same functionality to their feeds allowing advertisers to ad keywords and search information to their ads to target a certain audience.  Giving advertisers another weapon in their toolbox to find potential clients.

Like everything in the world what may seem to be free usually is not. As a business owner and as a business wanting to build their brand using social media investing time and money is needed. Twitter allows the advertiser to set limits and budgets on their campaigns. Similar to that of Google and a PPC campaign. You have a daily budget that once is exceeded your ads are removed for the remainder of that day.  Also similar to that of keywords campaigns, twitter also has a bidding process where you can bid against other companies for the higher spot, meaning the higher the bid the higher your ad will be shown. 

Like anything SEO and social media advertising takes time and it take a little investment. Twitter recommends for promoted advertising and other features start small to determine how your campaign will work. If you see results then possibly make your campaign more aggressive. Once the investment is made the results will follow, just stick to the plan and your goals.

"Twitter Adds Promoted Accounts to Search Results." Search Engine Watch. N.p., n.d. Web. 14 Apr. 2014. <http://searchenginewatch.com/article/2331181/Twitter-Adds-Promoted-Accounts-to-Search-Results>.